Video content is the fastest growing content on the internet. Lets be honest here despite the emergence of video sharing sites like Vimeo and daily motion, YouTube is still the king. Here are some astonishing YouTube video facts
- In 2011, YouTube had more than 1 trillion views
- 60 hours of video are uploaded to YouTube every minute.
- More video is uploaded every 60 days than the three major US television networks produced in 60 years.
Video can be a powerful way to convert leads into sales. According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. According to Comscore, retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
All this is great if you already have a bunch of traffic to your site that you need helped converting. But How about actually reaching new people on a mass level using video?
Creating a successful viral video is something very difficult to do, but with all the social platforms available now it is far from impossible.
Take Little Baby’s Ice cream, who make hand crafted premium ice cream in Philadelphia and currently have four locations. They just created this really basic video… and in the last 24 hours …IT’S GONE VIRAL.
In the last 4 day it has received
- 758,897 views
- 63,679 Facebook shares
- 2,829 Twitter shares
Most of these peaking over the last 24 hours.
Have a watch of the video and see what you think! It’s good, but nothing special. I think the key lies in the screen shot. It entices people to find out what it is about. Make people curious and you are on to a winner! The video is short too which helps with peoples interest generally tapering off about the 30 second mark.
The SEO value that arises from all the blog posts alone is invaluable. But getting people talking about your product and creating a buzz is what will the clever makers of this video will be most happy about.
Just goes to show, if the holy grail of viral video marketing isn’t as out of reach as you might think