There’s no shortage of blog posts and pages out there offering advice on how to use Facebook as a marketing tool. But what was news to me (just being honest) was that Facebook has a whole range of resources to give marketers advice on how to successfully use it as a marketing tool.
In reality both of these resources are pretty similar. Facebook studio is meant to be from an agency perspective show casing successful use of Facebook to reach mass audiences and increase sales by millions of percents! There is quiet a handy feature on it though allowing you to search for campaigns based on location, category of product, and the type of Facebook feature used.
Facebook success stories is meant to provide page administrators “in-depth looks at successful campaigns, from inception to execution”. And sure, they certainly do give some great examples where big multi national companies have used Facebook well. But for the average Joe soap advertiser hoping to increase exposure and engagement and eventually sales, there isnt really a whole lot there.The success stories come from American express, At&T, Spotify, Huggies, Pepsi, Diagio, ticket master, 1800 flowers to name a few. For me as a marketer working with a very limited budget thats like saying to a small restaurant “Why don’t you take a leaf out of Mcdonald’s book they seem to be doing quiet well” !!
3. Brand Resources and Permissions Center: This section of Facebook’s guidelines helps campaign managers ensure that they are using the social network’s logos and other images properly. Nothing too exciting here
4. Facebook Demo Tool: Now this is quiet a nice little toy. It allows users to create ads and see how they will appear to others before actually going and paying money for the ads. It works for sponsored stories and premium ads. The one thing I did find annoying though is the fact that it doesn’t self populate the demo page with your own page info even if you are logged in. Which means that you need to ad a cover photo, a profile photo etc if you want to see how your own page will look.
5. Facebook Marketing Page: This is an actual Facebook page which you can “like” where they post tips and useful information on an ongoing basis. They just posted a link to pre- designed tent cards, posters and stickers which can be customized with your own URL to let people know about your Facebook page. Useful to hand out at events or have them in shop windows.
Facebook released some new marketing guidelines on Friday. Here’s a quick run down of what they said
- The overall message is be short and sweet. Body copy should be no more than 90 characters, in an effort to grab users’ attention. Videos should be no longer than 15 to 30 seconds.
- For videos, Include an eye-catching and action-oriented thumbnail to achieve high video play rates. Be engaging, but make sure the image you select relates to the video content and your brand.
- For Photos Be engaging, since an eye-catching photo is essential to draw people’s attention. But make sure that the photo relates to the brand. Use a photo that is at least 168×128 and maintains a 16:9 aspect ratio.
- For questions only check the “Allow anyone to add options” box if you want to allow user generated responses and you’re positive it will result in a better post.