The company is trying to highlight the perils of driving in heels using this fun video which you can check out below. Its shows a (fairly) elegant women strutting her stuff a long the high street getting admiring glances from passersby. When she gets to her car though that’s when her troubles begin.
To be in with chance to win a pair of Butterfly Twist lightweight folding flat pumps (very desirable i’m told!)viewers are encouraged to post their own pictures of the most preposterous footwear on Confused.com’s new Pinterest page.
The ad is clearly aimed to the female market which goes hand in hand with Pinterest usage which is strongly skewed to the feminine side!
According to Confused.com’s research, British drivers have some odd, and unsafe, habits. Forty percent of women drive in heels, while 24% of women and 22% of men have driven with bare feet. (And 46% of drivers eat while driving.) Not everyone even gets dressed before they get behind the wheel: 25% have driven while wearing their pyjamas.
There only seems to be about 7 entries so far so it might be worth getting out the old electric picnic wellies!
Lets us know what you think!